Campaign overview

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Through Visions of Britain 2020, we aim to paint an insightful and realistic picture of British society at the end of this decade. Working with the Future Foundation, we will do this through a series of reports, each giving an insight into a different area of our lives a decade from now.

If the last decade brought great change, there are very good reasons for thinking that the next decade will have an even bigger impact on our society, our daily lives, and our financial futures.

Think of the questions which now face us. How quickly will we recover from the global recession, and what does that mean for real incomes a decade from now? What opportunities and threats will British workers face from the continuing globalisation of the world economy? What new skills will we need to really prosper in high-growth knowledge-based industries?  If we have to make cutbacks in social spending, what does that mean for our personal health care and provision for the growing elderly population? Will we be happy to continue working and earning way beyond the age of 65?

Despite all of our current economic problems, we at Friends Provident believe that the next decade will present great opportunities for the British people. As we will demonstrate in our reports, with careful planning and consideration of the choices available to us, there is every reason to believe we will have the freedom, like never before, to shape our own destinies.

The reports will be published throughout 2010 and explore 3 of the big issues affecting our lives:

  • Employment
  • Health & Wellbeing
  • Ageing & Retirement

Having already explore the first issue of Employment this report explores Health and Wellbeing and what it will look like in 2020. To create these reports, the Future Foundation has combined a number of different methodologies to build the most accurate view of the future.  Each report will be based on the opinion of 1,000 representative Britons, and a series of focus groups to explore their opinions in greater detail.  We’ve also interviewed several high profile experts to gain their insight into Health and Wellbeing in 2020.